November 21, 2013 | By

Customer Engagement Weekly Round-Up

The Rescue team is kicking off a new round-up of articles that we’ve come across during the week that help drive home the importance of customer engagement to your business.  This week we’d like to highlight stories about a large company who is making investments around enhancing customer engagement, the importance of designing for mobile, and some key developments and news coming out of Dreamforce ’13.

df13’s Big Dreamforce Reveal Is New Mobile Platform, Salesforce1

In advance of CEO Marc Benioff’s keynote speech on Tuesday at the company’s major annual Dreamforce conference, CRM +0.58% announced a new platform on Monday called ‘Salesforce1.’  The platform, which the company is billing as a CRM platform for developers and software vendors focused on mobile apps, fits the theme we can expect from Benioff as Salesforce’s mantra for 2014: mobility (again), connected devices, and an open-API application-first approach to business software. Read more here.

Dreamforce ’13 – LogMeIn Storify of Marc Benioff’s Keynote – November 19

A recap of Marc Benioff’s, CEO of Salesforce, Keynote from Dreamforce ’13.  He will be discussing how Salesforce is rolling out solutions for enterprises to help better engage with the internet of customers. Read more here.

5 Ways to Build a Better Mobile App

There are approximately 2 million apps available to download between Google Play and the iTunes App Store. That’s a lot of competition and due to the incredible noise, it’s very difficult to get your mobile app to stand out. Read more here.

Catalog Spree delivers 6x mobile engagement boost via deep linking

Digital catalog aggregator Catalog Spree recently tested URL links in emails that drove users online against links that dropped consumers directly into its mobile application, with the app links delivering a 6X increase in mobile engagement. Read more here.

How to handle mobile app customer service and support

Mobile applications and games are known for their unprecedented customer growth and scale, unlike anything seen in traditional retail or Web commerce. Read more here.

Vodafone Boosts Project Sprint network, upgrade spending to £7B

Vodafone said it will increase its planned investments under its “Project Spring”  network upgrade to £7 billion ($11.13 billion), up from £6 billion, over the next two years to strengthen networks and services in major markets and accelerate its strategy of focusing on data, enterprises and emerging markets. Read more here.

But did you know that Vodafone is also investing an additional £1B to enhance the customer experience across key touch points.  This was highlighted in Vodafone’s recent press release on their latest financial results.  Details can be found on page 5 under Project Sprint details. Read more here.

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